Display stand



Oct. 9, 1934. P. E. TRAEGER ET AL 1,976,421

DISPLAY STAND Filed Nov. 19, 1931 2 Sheets-Sheet l Oct. 9, 1934. TRAEGERET AL 1,976,421

DISPLAY STAND Filed Nov. 19, 1931 2 Sheets-Sheet 2 Patented Oct. 9, 1934unrrso STATES PATENT OFFICE DISPLAY STAND Application November 19, 1931,Serial No. 575,996

4 Claims.

The present invention is directed to a novel and improved display standwhich is particularly adapted for advertising display purposes.

One of the objects of the present invention is to provide a novel andimproved collapsible display stand in which the same is made of a singlepiece of material and is capable of supporting an article to bedisplayed thereon and in addition thereto, to have the card whichcarries the advertising formed as an integral part of the easel whichsupports the card.

A further object of the invention is to provide a novel and improvedform of a combination easel display card formed of an integral 315 pieceof material in which a shelf is formed as an integral part of the cardand easel and affords a means for displaying an article thereon.

These and other objects are accomplished by providing a construction andan arrangement of the various parts in the manner hereinafter describedand particularly pointed out in the appended claims.

Referring to the drawings:

Fig. 1 is a perspective view displaying the front portion of ourimproved display stand;

Fig. 2 is a rear perspective view of the same;

Fig. 3 is a perspective view in which the display stand is in theprocess of being set up;

Fig. e is a top plan view of the display stand showing the manner inwhich the same is cut from a flat piece of material and properly scored;

Fig. 5 is a rear elevational perspective view of a modified form ofdisplay stand or card;

Fig. 6 is a top plan view showing the manner in which the display cardand easel shown in Fig. 5 is cut from a single piece of fiat material;

Fig. 7 is a rear perspective view of a second modified form of displaycard and easel; and

Fig. 8 is a top plan View of the material showing the manner in whichthe same is cut and scored for making the display card and easel shownin Fig. 7.

The present invention is directed to a novel, compact and improveddisplay or advertising stand which is simple in construction, economicalto manufacture and which, at the same time, is collapsible so that thesame may be transported in the flat form. The device is capable of beingreadily set up so as to form a display card and stand in which twosupporting flanges form the easel and are locked in rigid position withrespect to each other, and in which a portion of the material of theeasel is adapted to extend through an aperture in the display card so asto form a shelf for supporting an article thereon.

This shelf portion is provided with a supporting or bracing structureformed integrally therewith which in turn is adapted to be locked into aslot formed in the display card.

Referring more in detail to our improved display stand, thesame ispreferably made from a single sheet of cardboard or relatively heavypaper as clearly shown in Fig. 4 of the drawings. This display portionor card as indicated at 10 is preferably, though not necessarily, inrectangular form. This card 10 has formed integrally therewith, asubstantially triangular easel portion generally indicated by thereference character 11. The triangular portion is again divided in twooppositely disposed, substantially triangular sections or supportingflanges 12 which form the easel for supportingthe stand. These portions12 are scored as shown at 13 for the purpose of bending these triangularportions with respect to the longitudinal center portion as clearlyshown in Figs. 2 and 3. These triangular portions 12 are locked inparallel position with respect to each other, so as to form a rigideasel as shown in Fig. 2 by means of an easel locking portion generallyindicated by the reference char.- acter 14. The easel locking portion 14is cut from the center of the triangular portion 11 alongthe diverginglines 15 and then are irregularly out towards the center portion asshown at 16 so that when the same is folded on its scored line 1'7, theslit 18 in each of these free portions is adapted to engage the oppositesides of the triangular portions 12, as clearly shown in Fig. 2 of thedrawings, rigidly locking these easel portions in parallel position withrespect to each other.

The portion which forms the shelf for supporting an article on display,is a substantially square portion, as shown at 19, which is formed bythe parallel cut lines 20, inwardly converging lines 20 and scored lines21. The bracing portion for the shelf 20 is generally indicated by theportion 22 and is out from the rear portion of the stand by means of theconverging cut lines 23, which terminate in a tongue extension 24. Whenthe display stand is properly cut out and folded on the scored or dashlines, as clearly shown in Fig. 4, the rear supporting portion of thedisplay card 10 is folded on the broken lines 25 toward the rear side ofthe card with the triangular portions 12 folded inwardly and rearwardly.Then the tongue 24, bracing portions 22 and shelf supporting portion 20are bent forwardly and inserted through a substantially rectangularopening 26 in the center of the display card 10. The lower portion ofthis opening 26 is flared outwardly, as shown at 2'7, so as tofrictionally engage the opposite diverging edges 20 of the shelf 20 atwhich time the tongue 24 of the brace portion 22 is then inserted in thehorizontal slot or slit 28 in the center of the card below the opening26. It being understood, of course, that previously to inserting andsecuring the shelf and support in position, the locking member orportion 14 for rigidly securing the supporting easel portion 12 islocked in the position previously described. When the improved stand isthus assembled, it will obviously form a collapsible and substantiallyrigid display stand in which the rear supporting structure or easel issecurely clamped to the rear card for supporting an article thereon, iseliminated. In this modified form shown in Figs. 5 and 6 double flangesor braces forming the easel supports the display card and is secured tothe rear side of the card by glue or other suitable means.

In the second modification shown in Figs. 7 and 8, the display card 10is formed integrally with a rectangular rear supporting member 11.

The member 11 is preferably glued to the rear. side of the display card10. These partsare properly scored as shown at 12 so that they may befolded with respect to each other.

broken lines 14 so that the same may be folded and secured in positionby means of a locking ear 15 similar to the manner in which the easelsin the other figures are locked. This easel is braced in position in themanner clearly shown in Fig. 7 of the drawings.

While in the above description we have described one preferred form andtwo modified forms which our invention may assume in practice, it willof course be understood that the The sup-' porting easel or brace memberis a triangular. portion as shown. at 13 and is scored on the same iscapable of other modifications and such other modifications may be madewithout departing from the spirit and scope of the invention asexpressed in the following claims:

What we claim is our invention and desire to secure by Letters Patentis:

l.'A display and advertising stand formed from a. single piece ofmaterial comprising a display card, an easel comprising two wings formedas an integral part of said card, said easel including a rearwardlyextending portion,

means formed as an integral part of said easel for locking said wings ina position at right angles with respect to said card and means formedas'a part of said easel'for locking said easel to said card in assembledposition.

2. A display and advertising stand formed from a single piece ofmaterial comprising a display card, an easel formed as an integral partof said card, said easel including two rearwardly extending ,fianges,means formed as a part of said flanges for locking the same together, ashelf formed integrally with said easel and extending through anaperture in said card for supporting an article thereon, and meansformed on'the extended end of said shelf and engaging a slit in saidcard for supporting said shelf.

3. Av display and advertising stand formed from a single piece ofmaterial comprising a di play card, an easel formed as an integral partof said card, said easel including a rearwardly extending cardsupporting member contacting the rear side of said display card, a shelfformed integrally with said easel and extending through an aperture insaid card for supporting an article thereon.

4. Adisplay card and advertising stand formed from a single piece ofmaterial, an easel formed integrally with and connected to the lower endof said card, there being an aperture in said card, an articlesupporting member extending through said aperture for supporting anarticle thereon and for locking said easel in contacting relation withrespect to said card, and means formed as a part of said shelf forbracing and supporting the same.

' PAUL E. TRAEGER.

EDWARD C. BERG.

